Selling your community is not only fun and helpful, but smart.
Before a buyer will call to see a property, they need to find a town or 2 to consider moving to. We are the local experts, the ones that have kids in the schools and frequent the small businesses in our towns. We know the best commute to the city and the neighborhoods with the best views or close to a park.
Doing social and digital marketing right, is not easy…although the concept is.
Help others. Be generous. And create something of value not trickery. (this also helps create your reputation and brand).
We create about 15 local community videos featuring some of the best, beloved businesses in our town.
I am sharing one of my favorites here.
After watching the video, how does it make you feel about this establishment…this owner? Out of all the pizza joints surrounding every town…don’t you want to eat Rosario’s pizza? Why? Yes, it has to be good. But also, because you like him. He wants you to be happy. He wants you to come back and love his pizza. He is proud of his restaurant…and it makes others want to support it.
Sharing this beautiful message, the people behind the businesses, can help them find new customers while you build out your deep content that no one else is willing to put the effort forth…because the ROI isn’t obvious and immediate. Silly to me. Short term thinking. But good for us, because we are willing! 🙂