In this 2 minute tutorial (2torial) I show you how to retarget Facebook video views.
Wouldn’t it be amazing if you could somehow know who watched your videos and how connected they were with their message?
Well you can … It’s kinda like magic!
Michael Thorne
Michael is the voice to so many. While an energetic equal to Jesse in all senses, Michael is more often behind the scenes than at the center of the frame. A skilled facilitator, Michael wears his heart on his sleeve. Anyone close enough to see it can witness Michael’s heart skip a beat anytime he makes a difference, however small, in someone’s life.
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Michael, I know I’m missing something here and at the risk of sounding dumb, I thought I’d just ask for more clarification. If you are encouraging us to just re-send our videos to people who already watch 95% of our videos what is that doing? OR are you saying to create a special new video specifically for that audience and target them with this tool?
Kristen … great comment. I’m suggesting that viewers that watched 95% of a video about buying homes on Whidbey Island should be put into a custom audience. You know since they watch the entire video … they are for more likely to “convert” then a viewer that only watched 10 seconds of the same video. Once they are in that custom audience you can target them with more value about buying real estate on the island. This helps you identify those that you should continue marketing to based on their previous behaviour with your content. Does that make sense?
Michael, Do we do another video that is under 15minutes to add to the retarget? Or are we just reusing the 5 picture add that was there with our listing in the leads ad?