In this video I answer two questions …

1. What is Log?

2. Why should you be shooting in Log?

Log, also referred to as flat, is a type of picture profile. Not that long ago, Log was reserved for high-end cameras, but that has all changed.

I shoot in CineStyle, which is a version of Log, on my DSLR. GoPro calls it ProTune, DJI calls it D-Cinelike, and you can even shoot in Log on your phone through the Filmic Pro App.

Log footage has very little contrast and saturation. It’s a really dull and washed out image.

In my editing software, I add contrast and saturation to the footage. Then, I add a creative grade or LUT to get the look I’m after.

If Log is just a washed out image, and it adds more work in post production to get it looking acceptable to post … the question is … Why should you be shooting in Log?

Shooting in Log isn’t for everyone, but if you are looking for ways to ‘up’ the production value of your videos, it is certainly one of the ways you can do just that.

It’s all about dynamic range. Dynamic range is the distance between the part of the image that is 100% black and the part of the image that is 100% white. When you increase your camera’s dynamic range, you allow for more information between those two points to be retained.

Almost any video can benefit from an increase in dynamic range, but it is particularly helpful in real estate videos. We’ve all seen those videos where the interior is properly exposed, but the windows are completely blown out. Shooting in Log will help keep your subject properly exposed while retaining detail in whatever is on the other side of the glass.

The other big advantage of shooting in Log is the flexibility it provides. Since contrast and saturation aren’t baked into the footage, you have the freedom to achieve the exact look you want in your videos.

Log is no longer exclusive to high-end gear. Whether you are shooting on a DSLR, GoPro or your phone, shooting in Log is a great way to increase the production value of your videos.

Technicolor CineStyle can be installed and used on any current Canon EOS DSLR camera. Get your free download at

You can download the Filmic Pro App
for your iPhone at
for your Andriod at

Michael Thorne

Michael is the voice to so many. While an energetic equal to Jesse in all senses, Michael is more often behind the scenes than at the center of the frame. A skilled facilitator, Michael wears his heart on his sleeve. Anyone close enough to see it can witness Michael’s heart skip a beat anytime he makes a difference, however small, in someone’s life.

View all posts

Add comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.




Our movement of real estate professionals to raise the bar in our industry through the mastery of video.